During the month of December 2013, David Jones found himself in the rather uncomfortable position of being homeless.Remembering a lady owed him some money and having refused to pay, David struck a deal. She had plenty of room and David was allowed to occupy a room at her home until the debt had been paid.
It was there that David began thinking about getting a second income stream but from ‘where’ was his dilemma. Then one evening while watching his wife amuse herself playing games on Facebook, the idea struck “why not use the Internet to make money?!”
Thus began his journey. David started searching the internet, looking for ways to earn a living, but it seemed so far above his head. There was so much to learn and he wasn’t quite sure where to begin.
David met Richard Stahler back in January of 2014 and they hit it off right away. Rick was a down to earth guy and he was impressed with David’s determination to learn more and eagerness to reach his desired goals.
“I then went into a couple programs with Rick and had my first taste of making money online. Rick gave me the basic foundational education I needed, pointing me to the books I would need to read and the mindset to adopt if I were to become a success.”
David talks to us about the journey he hasn’t taken, how far he has come despite the odds and why he believes that now it’s time to share his knowledge and hopefully inspire and encourage others to realise their full and true potential in life.
Hey David, a typical day for you as the founder of The Friendly Marketer goes like?
To start, my days are hardly typical, since I wear two hats, but here goes.
As The Friendly Marketer, my day begins at 6.00am. At that time I’m preparing content to be shared across my social media platforms for the day.
I start with Instagram, since that is one of the platforms where currently I’m experiencing the greatest growth, then onto Facebook, and LinkedIn. Mostly my content shared would be in the way of a motivational post or a link to one of my blog posts.
I go through my emails, follow up with prospects or team members and I check in on the online businesses I’m managing. Most often, I’m looking for information that is necessary for the growth of my business.
Whether it may be software to help improve what I’m doing business-wise or material that adds to my personal development with which I can then use as I’m often giving free consultations to people I meet online wanting to get a start in Internet Marketing.
By 9.00 am, I’m out the door to my day job, but occasionally throughout the course of the day, I’d check in on how things are going in my online business.
On my return home about 6.00 p m, I grab a shower, bite to eat and it’s back at the computer sourcing material for blogging or following up with leads for my business. Sometimes I’d attend an online webinar for training in a specific area of my development. I would crash around 11.00 pm
My days can be very hectic as I’m at the stage where I’m building my brand and developing how and where I want my business to go.
Can you tell us about how your own personal story has been the catalyst behind The Friendly Marketer?
I had been going through a very rough period in my life. I was unemployed for some time and bills were piling up. I managed to land a job in the civil service
but being new and not being paid initially on time, things got worse financially.
I was steeped in debt, recently married and about to get kicked out of my apartment. Added to this was the fact that I had moved back home to kinda catch my breath and hopefully regroup before plunging back into what life had in store for me.
My father and I never really got along that well and after a heated exchange one night, my wife and I were kicked out. I had no where to go.
I remembered someone owing me some money enough to give me lodging for a couple months and a deal was struck.It was while at that lodging and seeing my wife on her laptop delving through Facebook, that I got the idea.
If I could start an online business, with the world as my marketplace, I could be onto something. This is how and why I got to the point where I am today.
The Friendly Marketer was born, but it would be several months later before The name was actually conceived. This occurred one night as I had been having a consult with a lead I had just met on Facebook.
We spoke for an hour and I took that young man to the point where he could not go having a better understanding of who he was and how to fulfil his purpose.
At the end he asked if I was going to charge him. I told him “no”, but I wished I had had someone to guide me as I had just done for him. He said I was really friendly as no one reached out to help anyone anymore.
I then had an aha moment, He was not the first to tell me how friendly and approachable I was. I was in my head a marketer, though terrible at it, but I was friendly too. I went to GoDaddy.com and checked.
Yes, the domain name The Friendly Marketer was available and i secured it right there and then. I started referring to myself as the Friendly Marketer.
What was the start-up process for you like and how did you successfully launch The Friendly Marketer?
My startup process was challenging. It was not a straight forward procedure like how you’d go to a bank to get a loan and buy a car or something like that.
In fact,the online industry had been plagued with a lot of unlawful practices by unsavoury leaders and almost died. I had spent 4 years learning the online industry and yet had missed a very vital part of information necessary to have a successful start. An email list.
I however did not let that daunt me and decided to give it my best shot. But like any other business, capital was needed to get off the ground.
If no capital was present, then having a knowledge of how to create an info product would have been necessary to then offer publicly for sale and hopefully garner enough sales to then pursue your goals.
I went back to the drawing board. I decided upon a plan of action. I first sought and found what I consider to be the two best programs on the market today for (1) Learning how to market properly thus becoming able to create offers and generate sales and
(2) An MLM company producing and retailing its own unique suite of tools for marketers and small business owners.
I decided to join these organisations and with them I could now plot a course to successfully launch my ship.
I was still hitting snags as the funds were not forthcoming, but I had a desire and a will to succeed and with perseverance comes the prize. I was able to build my website from scratch. I launched it on March 1st, 2019.
I then carefully took some time learning how to monetise it and I did so. I stepped up my game in the social media arena. I was gaining leads through attraction marketing and positioning myself as the authority.
I started making money, while still growing my online presence.
Where can you see yourself within the next 5 years and what plans do you have in place to expand and further develop the growth of The Friendly Marketer?
Within the next 5 years I’ll become a millionaire. For some that might be a pretty big boast, but I know just what I need to do to get there. And you can bet I’m going to get it done. I’m going to continue to develop my website as while it is complete for the most part, I’m not completely satisfied it is doing all I know it can do for me. And for what I have planned, my current website will be like the appetiser before the main course.
I’m going to be training more people by way of online courses and these courses will be accessed via a new site I’ll be unveiling in a matter of months. Be on the look out for TFM-Academy. I’ll also be involved in a big launch to take place very soon which will see me upping my game.
I can’t really say much about it, but those network marketers who want to start earning some real money and being paid within 3 minutes of each and every sale they bring in can reach out to me. You’ll have to sign a NDA for me to share the info but I can tell you it’ll be worth it!
Can you outline the importance of both value and trust in networking and business for start-up founders?
Well for most businesses and even those you might want to pursue online, you start by giving value to the marketplace. This is like the foot in the door as this gets you in front of your potential buyers.
However, you still have to persuade your new prospective buyers without being salesy as to why they should even listen to you.
You must first learn what problems your targeted niche is having, and that by buying listening to you and buying your product, is likely to give them the solution they seek.
You develop trust by your ability to connect with these people on their level and wow them by your clear understanding of what they are going through, what they need help with, and your ability to satisfy their need.
You give them value, your time and you must be very transparent. You must be genuine. People can spot a fake a mile away.
If people feel like they are just another sale to you and that you are not really listening to them they will flee. Your branding must tell people who you are even before they get to meet you. It must be conveyed in what you say and how you say it. It has to be you and then you’ll develop trust.
This is very important. It goes for your team as well. If your team does not think you have their back, your networking business will not grow. For them you got to talk the talk and walk the walk.
What outlets do use to promote your services with The Friendly Marketer?
I use mostly social media, and some ad platforms like Qwik Ads, but I’m going to also be using solo ads from a leader I’ve had the pleasure of working with before and his solo ads deliver.
What gives you ultimate career satisfaction?
Being able to know that I have made a positive and lasting impact on someone’s life and have given them the power of mind to believe in themselves and not give up on their dreams.
What challenges have you seen to have been presented during the growth of The Friendly Marketer?
I think the biggest challenges were those coming from naysayers, persons who don’t possess vision and so can’t see where you’re headed and they think you don’t have the resilience to get the job at hand completed.
Funding as well as some ventures required much more of an investment than others and if you didn’t have the funds , then you’d have to pass. But over time you learn how to work with what you have until you can get over the hurdle.
Even my own father once told me that I’d amount to nothing but a failure. So first landing the Government job and then going on to become a businessman caught him buy surprise. Yet he still has nothing pleasant to say. (smile)
How do you define your own success?
In my case, it was always having the belief that I could achieve whatever I put my mind to. It was recognising that I needed wisdom and going to God to supply me that wisdom. And never willing to accept defeat or that I could be nothing more than a failure.
So my success for me began when i determined in my mind that there was potential in myself to be the best at whatever I set my sights on and that I had something to bring to the table. I have gotten that assurance from my peers. .
What does #BEYOUROWNMAN mean to you?
To me, it means to be comfortable in the person that you are and what you know you can become and by what you have to offer to the world around you. Developing your inner self and finding that voice within and then being able to let it out and define you as being unique and having something of value to offer.