Solstice founder Jordan De Leon is a highly experienced personal trainer and prides himself on turning personal training into an immersive experience. Aiming to satisfy the needs of high-end clients who want a luxurious wellbeing experience that mirrors their lifestyle, Solstice truly embodies this and their service is unique and for the elite.
Hey Jordan, can you introduce yourself to us?
My name is Jordan De Leon. I am a personal trainer who specialises in providing a luxurious, high-end personal training experience!
Can you take us through your journey to where you are now?
I have been personal training for 5 years now since I graduated from university where I read law. I love my profession and from the beginning I have continuously been trying to craft a personal training service, that truly represents me and something that satisfies the needs of the modern person. After years of trial and error, I have finally managed to achieve this.
My personal training service, Solstice, is a luxury personal training service with each session consisting of Yoga, Fitness, Pilates, Thai Stretching and Guided Meditation.
I feel this is the most complete health and wellbeing service on offer and something everyone should try, due to the amazing benefits it holds.
The reason being, we should all practise yoga and pilates for enhanced body mobility, keep toned with exciting fitness workouts, improve our posture and decrease joint pains with stretching and calm our minds from all our daily stresses with tranquil meditation.
The problem today is, we simply don’t have the time and depending upon our frame of mind, the will power to go to all these separate classes and master each individual practise.
What I have created, solves the problem of time issues because all elements are carried out within an enjoyable 60-minute session from the comfort of clients homes. Which, not only leads to one less thing to worry about for the week but it also fulfils all aspects of the body and minds requirements for a healthy life.
In regards to the luxury element. Not only have clients got the option of a relaxing and rejuvenating massage after each session. But clients receive their gift box including a post-workout smoothie and a health and wellbeing product of the week. Because, well, who doesn’t enjoy all the little extras!
Where can you see yourself within the next 3-5 years?
To continue to be as in demand, doing what I do now! I love what I do and long may it continue that I’m fortunate enough to have a full list of amazing people to work with.
Can you give us 3 ways you are encouraging fitness to become part of our lifestyle and how are you using your platform to educate us?
- I have just started a new blog called “Fit. Female. Success.” My client base is 99% women, truly inspirational women. They have the most amazing life stories of incredible success plus the ability to fit in fitness as part of their daily lives. I wanted to share their stories because they are both motivational and aspirational. (Visit SolsticeHealth.co.uk/?cat=42 if you would like to read!)
- Solstice! Being a personal trainer, hopefully, this encourages my clients for fitness to be part of their lifestyles. If not, I am doing something severely wrong! I use Instagram to showcase my client’s amazing progress and show my followers the multitude of elements that we do in our sessions.
- Through interviews. If this interview can inspire just one person to make Fitness part of their lifestyle, that would be incredible!
This is the first interview that I have done myself. And it surprises me, through writing this, just how passionate about fitness I am. I would love for your readers to sense this passion and take part in some form of exercise themselves. There are an abundant amount of fitness classes and services out there to suit everyone. It makes such a dramatic difference to your life both physically and mentally.
Who does your team involve?
I have the best team in the world working alongside me, not only in business but in life. Well, not so much a team, an individual. My fiancé Hannah.
I am so incredibly lucky to have my wonderful intelligent fiancé working with me. Not only is she a full-time teacher, but has an incredible input into my business. Marketing, social media content, brainstorming, testing out ideas with and patience! I couldn’t have done any of this without her.
What are the key tools that you use for your trade?
The most important tool is giving great service. Being a service based business, constantly keeping a business fresh, interesting, beneficial and enjoyable is key to customer satisfaction and longevity.
The iPhone. Where would be without this smart device?! Probably no worse off! But still, it is so handy. It does everything; Takes great photos and videos, apps for photo and video editing, notes to jot ideas down, timetable, email, sat nav with traffic updates, Instagram, personal hotspot, weather, audible, I could go on!
What outlets do you use to market Solstice?
Word of mouth. No amount of marketing magic can beat satisfied customers giving personal recommendations to friends!
Who inspires and motives you?
Nelson Mandela. I’m soon to be 26 years old. Nelson Mandela spent 27 years incarcerated. Every birthday I think, my life hasn’t even reached the amount of time this pioneer spent in solitude. And he still managed to carve out a magnificent, world-changing legacy after. It puts everything into perspective. I’ve been fortunate, due to leaders such as the great Mandela to lead a privileged life of freedom and opportunity. By the time I’m 27 (27 years of personal freedom), I would like to be in a position to focus more on helping others than my own business.
My fiancé. She has already achieved so much and is the greatest person I have ever met and is both extremely generous and driven. She inspires me to emulate her.
Harry Uzoka. In my teens, I used to play football with Harry. For the last few years, he was on the path to becoming one of the most successful young models in the UK. Featuring in GQ Magazine, Louis Vuitton and countless others. Unfortunately, his life came to a tragic end last year. Harry was an inspiration of success and through legacies like his, motivates me to make the most of this short and precious life we have.
Bill Gates. He built something he was passionate about, took it global and now donates 99.6% of his multi-billion dollar earnings to charity. That’s pretty awesome.
What is the number 1 critical business lesson you have learned so far?
Creating something profitable is a lot harder and requires so much more patience than first anticipated.
A seminal point in your career so far?
Working at Pimlico Plumbers washing vans for four months. I romanticise this part of my life by drawing comparisons between this experience and when Albert Einstein worked at a Patent Office. Like Einstein, I attribute this menial role as “a worldly cloister where I hatched my most brilliant ideas.”
What gives you ultimate career satisfaction?
Doing something that I truly enjoy, waking up excited for the day and positively impacting upon people’s lives.
What challenges have been presented during the growth of your career?
From a self-employment perspective the challenge of having the conviction and patience to stand by your decisions. Sometimes, I think about changing my service to this, or wondering if I should branch out into that. It gets really tough sometimes to block out these contemplations and focus on what you intended to do from the start.
Which other leading entrepreneurs and pioneering game changers do you also admire and why?
Michel de Montaigne. If you’ve ever questioned, how life should be well lived, de Montaigne solves this question in his book ‘Essays’. To me, his work has been the most powerful game/life-changing work in existence, bar the bible.
What is a good article or book you have read recently?
When I recently interviewed Indre Butkeviciute for ‘Fit. Female. Success.’ Through a discussion, we arrived at an article by the founder of Reddit regarding the phenomenon of ‘Hustle Porn’.
In the article, Alexis Ohanian talks about the glamorisation of entrepreneurs working ludicrously long hours known as ‘Hustle Porn’ and how it has deleterious effects on their physical and mental health. Ohanian says that sometimes entrepreneurs get so caught up in trying to make their business a success that they can end up putting their health on the proverbial back burner, which is neither smart nor productive.
Top 3 go-to Podcast channels?
I only listen to one podcast created by my client Kate Thornton called ‘White Wine Question Time.’ It’s so interesting, funny and unexpected. It follows the conversations of 3 guests, drinking wine and answering curve-ball questions.
How do you define your own success?
What does #BEYOUROWN mean to you?
A deterministic life defined by external variables and unique brain processes. To make the most of this life, it might be my only one.
Finally, what are you working on throughout 2019?
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